this cd-roms informed bmw car dealers about the new 3 series weeks before the car
became available
many virtual reality objects and panoramas (qtvr) help to get a feeling for the interior and exterior of the car

the menu at the top of the screen uses meaningful photos, which refer to the major topics of this cd-rom

big close ups transport the emotional quality of the car, too

there are only very few hierarchical levels – additional information is displayed in small pop-up windows.

small icons show what kind of information is available: textual and spoken informations, small movies, qtvr-objects and links to other areas of the cd-rom

qtvr screen with control elements:
it is possible to move freely inside the interior (using the mouse) – you can change places, too!

detail rims, text field with explanations
- client: agw, munich
frank zebner
- designed: 1998
- our tasks: concept
interface
scripting (director/lingo)